Self-serve Monetization

Overview

We overhauled the self-serve upgrade experience across pricing, packaging, and checkout UX. I led discovery (interviews, funnel analytics), prioritized MVP, and partnered with design and engineering to ship iteratively.

Approach

• Mapped end-to-end upgrade journey and identified friction.
• Introduced value-based pricing and clearer plan differentiation.
• Ran A/B tests for page layout, copy, and CTAs.

Impact