Team Collaboration

Introduced shared workspaces and roles to improve retention.

Overview

Built a collaboration layer for teams: shared workspaces, roles/permissions, and activity feeds. Focus was on driving multi-user activation and long-term retention.

Approach

Quant + qual research on team collaboration needs.
Incremental rollout with feature flags and cohort analysis.
Education via in-product guides and templates.

Impact

Team activation

+25%

D30 retention

+7%